“Customers don’t want trucks” said Lucas. Coming from the CEO of TT Trucks (TTT) this was a stunner. “What they want is”, he went on to explain to his Sales Managers and Product team, “A cost-effective system that moves ore from their mines on time”.
“We get this and that will be jackpot” Tom announced to Richard, Head of Client Relations.
Tom’s company specialized in application software for financial services and was in serious discussions with large bank to sell its Trade Wand product.
Frederick took his time with the presentation and he was sure the group was impressed. His brief? Sell bundled engineering services to a health care facility. Frederick had taken the CEO, CFO and COO of the facility through a 50 slide, fact packed presentation.
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